Blogs used to be the way we kept up with other people’s adventures, learned new things, found an online community, and stayed up-to-date on topics we’re interested in. With the growth in popularity of TikTok, YouTube, and other social media accounts, are blogs even relevant anymore?
It may surprise you, but the answer is a resounding YES!
Your Own Space
Nothing is better for your business than having your own space on the internet. Social media platforms like Facebook, Instagram, and TikTok own the space you use on their sites. They can ban your account, limit your reach, drastically change up their algorithm, or disappear entirely. Your blog will be there as long as you want it to be and you have control over it.
Having your own space means you have control over the content you produce. It gives you a place to send your followers where they can learn more about what you do and support you. A blog establishes your authority and boosts your credibility with your audience.
Easy-to-Find Content
Blogs are super easy to search. If you shared a post on Instagram about a favourite tool you use for your business, it’s impossible for someone to search for that specific post without just scrolling down your feed or looking for a very specific hashtag you used. A blog will have a search bar and pull up what needs to be found.
This also means that blogs are very searchable on Google. Having good SEO practices and using keyword-rich content will get you higher in the search results and make it easier for your business to be found.
When your content is easy to find, it also easily becomes evergreen content. Did you write a post how to clean up a garden before planting? Every spring peopele can search for that topic and find your post. It’s also something you can share to social media each spring, growing your audience without having to create new content.
Monetization
Blogs are easy to monetize through advertisements, affiliate marketing, and sponsored content. Whether you choose to monetize is up to you, but having an extra source of income in always a good thing for entrepreneurs.
If showing ads on your blog works for you, blogging platforms like WordPress make it simple to set-up with plug-ins.
If you’re not big on ads but love sharing your favourite products, affiliate marketing is a great way to go. Through affiliate marketing you earn commission when someone buys a product through your specific link. Not only can you make some money this way, but writing about products you love is great content.
Sponsored content is getting paid to write about a brand or product. Blog posts are perfect for this because the posts exist forever (or as long as you leave them up) and the other company/brand can send more traffic to your blog.
Text Over Video
For many people, text is still a preferred way to gather information. Especially if you’re trying to quickly learn about a topic. Text can be read quickly and is searchable for keywords. With a blog post it’s also easy for someone to share a quote from your post and link back to you. It turns out that 77% of internet users read blogs. Of course, a combination of text, images, and embedded video tends to make for really strong blog posts.
So yes, blogs are still relevant and well-worth your time. Blog posts can generate new leads, grow your audience, share your knowledge, create evergreen content, and allow you to make some additional income. There’s really no downside. If you want a blog for your company but don’t like writing, get in touch with us at Deep Woods Marketing and we can help you out.